Food & Drink

We created a full brand identity for We Fumo, a Surrey-based street food brand built around bold flavours, high-quality produce and a desire to stand out in a crowded food scene.

Founded by a team with years of experience running successful burger brands and large-scale events, We Fumo was born from a passion for American-style burgers, sides and shakes, combined with the ambition to build something distinctive and proudly their own. Their goal was clear brand recognition and a visual identity that could sit confidently alongside well-known names in the industry, while still feeling fresh, independent and rooted in street food culture.

The creative direction was shaped by We Fumo’s personality. Cool, colourful and quirky, but serious about food. The brand needed to feel fun and approachable while communicating quality, consistency and professionalism. With plans to move from food truck to a permanent high street location, it was important that the identity felt scalable and future-proof, working just as well on packaging and trailers as it would on signage, interiors and merchandise.

We built an identity filled with character and confidence, using bold typography, vibrant colour and custom illustrations to bring the brand to life. The visual style draws inspiration from American street food culture and contemporary food branding, with clean layouts and punchy graphics that feel modern, recognisable and highly shareable. Every design decision was made to reflect the energy of the brand and the quality of the food, helping customers instantly understand what We Fumo is about.

Illustrations and graphic elements were used to help tell the story behind the brand, from its street food roots to its focus on fresh produce and carefully crafted menus. This approach allows We Fumo to communicate value and personality visually, reinforcing why the food is worth it and making customers feel part of the experience rather than just a transaction.

The finished identity gives We Fumo a clear, confident presence across every touchpoint, from street food events and takeaway packaging to digital content and future signage. It reflects their ambition to be recognised as a standout burger brand in Surrey, while laying strong foundations for growth into a permanent high street location. The brand feels bold, considered and unmistakably We Fumo, creating a visual language that customers connect with and are proud to be seen with.