Sports & Recreation

Brand identity for Lemonade Golf Club, created by Harry Sellers and Joshua White. A golfing community built to showcase an alternative side of golf fashion, where style, culture and the fun of the game sit front and centre.

Born from a shared love of golf and contemporary fashion, Lemonade Golf Club was created as a creative outlet that celebrates the lighter, more expressive side of the sport. The aim was to build a welcoming, community-led brand that feels inclusive and aspirational, appealing to both men and women across a broad age range.

The identity takes inspiration from the name itself, a playful nod to golf culture, and reflects the brand’s mission to challenge traditional perceptions of the game. Soft pastel tones, confident typography and relaxed visual language were used to create a look that feels fresh, friendly and instantly recognisable, without leaning into the overly traditional aesthetics often associated with golf.

At its core, Lemonade Golf Club is about bringing people together. The branding was designed to support a growing community that connects over fashion, premium content and a shared love of the game, while laying strong foundations for future golf days, collaborations and eventual lifestyle and clothing collections.