Sports & Recreation

Garuda Golf came to us with a clear brief: create a mascot that actually means something to their community. The brand is built around making golf feel inclusive, fun and accessible, celebrating the everyday golfer rather than chasing some idea of perfection, and the mascot needed to carry all of that. We worked through a number of directions closely with the Garuda team before landing on a bird-inspired character drawn in a bold, sticker-ready illustration style that sits somewhere between streetwear and sport. The character comes with a suite of poses and scenarios built in, giving the brand something that can live across apparel, merchandise and social content without ever feeling like a corporate mascot bolted onto a logo.

Alongside the mascot, we developed a flowing, handwritten script wordmark for Garuda Golf that brings a completely different energy to the identity. Loose, confident and unapologetically casual, it sits in contrast to the structured illustration work and gives the brand real range. Together the two elements give Garuda Golf something most golf clothing brands are missing: a genuine personality. Something their customers actually want to wear, share and feel part of.